Just like the crushing forces of nature I was so accustomed to navigating in, I went against the current and founded my label in 2019. I drew inspiration from my love for shoes, travels, the diverse cultures, and more specifically, the sub-cultures I had encountered.

As a child growing up in El Mina, the coastal port city of Tripoli – Lebanon, my universe consisted of the sea with its powerful waves, mesmerizing sunsets and watching dolphins and turtles.
Like every Piscean, I was born a dreamer, often drifting into my own reality. I used to imagine bigger things for myself, stretching out of the safety of my warm Mediterranean bubble.

My aim is to create minimal timeless pieces that do not follow ephemeral fashion trends.
I design gender-neutral footwear and accessories, handcrafted in Italy.
Environmentally friendly products are the future, the leather we use is sourced from deadstock shops.

When I started this journey, I had no idea that it was going to lead me to showcasing my work in regional and international markets. The potential alone fuels me, and I can truly say that I can’t wait for what tomorrow brings.
I can’t wait to share with you more dreams and creations.

Hazem Haddad
Founder & Creative Director